In effect, this was more than a simple “tie-in,” at least the by the definitions that we normally mean. There are people more than a decade younger than me who knew Ecto Cooler just as personally as I did! The drink’s extended production run also meant that multiple generations had a chance to grow obsessed with it. (Big can from Ecto Cooler’s later years!) That means that during the lull between The Real Ghostbusters and Extreme Ghostbusters, when very little was being done with the Ghostbusters brand, Slimer was somehow STILL pleading his case from ten billion Hi-C labels. Conceived as the sort of promotional tie-in that generally has a short shelf life, the drink managed to stay in production until at least 1997! We gravitated towards it as if by supernatural forces.Įcto Cooler was an unusual success story. For people of certain ages and inclinations, Ecto Cooler was the tie that bound us all. The mix of orange and tangerine fruit juices was pleasant enough, but it was really the idea of this being edible ectoplasm that drove us wild. In fact, Ecto Cooler was merely a rebranding of their existing Citrus Cooler Drink, which looked and tasted exactly the same, and was even spotted in television commercials mere months before Ecto Cooler hit the shelves! Less known is that this actually wasn’t some wholly new flavor from Hi-C. (You’ll notice that Ecto Cooler was promoted more as “Slimer’s drink” than a “Ghostbusters drink.”) In any event, between the animated series and the live action sequel, Slimer’s popularity was booming. While most have attributed this to the success of The Real Ghostbusters, the drink’s arrival seems equally linked to the theatrical debut of Ghostbusters II. If it’s indeed on its way back, I thought now would be the perfect time to walk you through the (mostly) complete history of this magnificent, galvanizing beverage… This, of course, is the biggest motherfucking news in the history of everything.Īs many of you know, Ecto Cooler has been the “totem item” of everything I’ve done online for the past 15 years. I suspect that official word with trickle down soon enough, but given that the whole internet is presently ablaze with Ecto Cooler excitement, I don’t see how they couldn’t do it now. This trademark renewal does not in of itself guarantee Ecto Cooler’s return, but given the timing, it sure sounds that way! Besides, many of us already felt that this was a can’t-miss opportunity and a now-or-never situation: Ghostbusters is suddenly a very hot brand again, and interest in Ecto Cooler is at an all-time high. Midway through Thanksgiving, the news broke: Coca-Cola has renewed its trademark for Ecto Cooler, signaling mass speculation that the ghoulish green beverage just might be returning as part of the Ghostbusters reboot push. Check out the recipes below.The Mostly-Complete History of Ecto Cooler. (Many Shuvs and Zuuls knew what it was to be roasted in the depths of the Slor that day, we can tell you.) And thanks to Scrimshaw, whose “Unto Pimento” (from 2015’s Welcome To The Henry Herschel Commercial) plays throughout the video. Thanks to Katie and everyone at Goodkind for letting us bug them a few hours before open. To help us do so, we called upon Katie Rose-co-owner and head bartender at Goodkind, one of Food & Wine‘s Best New Mixologists (2015), and Milwaukee Record T-shirt model-to create four Ecto Cooler-inspired craft cocktails. Here’s what she came up with. Now that everyone who enjoyed Ecto Cooler during its heyday is of legal drinking age, Milwaukee Record wanted to give Ghostbusters fans a more grown-up version of the sugary beverage they grew up drinking. The franchise rights alone will make us rich beyond our wildest dreams. And of course, since there’s money to squeeze from consumers by way of nostalgia and purported limited availability, Hi-C is continuing to push its similarly rebooted, Ghostbusters-affiliated Ecto Cooler to coincide with the movie’s release. Men’s rights activists are pre-writing idiotic essays to splatter across the Internet mere moments after they finish spite-watching the film’s female stars in action. In preparation for the highly anticipated and/or dreaded reboot of the legendary 1984 film, geeks and nerds and dogs and cats have requested off work. Friday brings the long-awaited release of Ghostbustersto theaters everywhere.
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